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Jesse Russell

Jesse Russell

Senior Product Manager

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Summary

Product Manager with 10+ years building B2B SaaS and eCommerce products, from early-stage startup through two acquisitions to Principal Product Manager at Oracle NetSuite. I love prototyping my own ideas and can speak technically with engineers. I focus on outcomes over output; finding the problem worth solving, and shipping the smallest thing that proves it.

Experience

Software Adventures

Software Engineer

Aug 2024 – Present · Hervey Bay, QLD

  • Deliberate move into hands-on engineering after a decade in product: design, build and ship native iOS and macOS apps end-to-end using SwiftUI, AWS Infrastructure, SceneKit, ARKit and more.
  • Run discovery and design sessions directly with clients, translating loosely-defined business problems into scoped, shippable releases through iterative delivery.
  • Built and shipped multiple consumer apps independently, owning the full product lifecycle; positioning, App Store Optimisation, analytics and iteration.

Oracle

Principal Product Manager

Dec 2023 – Aug 2024 · Melbourne, VIC

  • Retained as Principal PM following Oracle's acquisition of Next Technik, leading product direction for NetSuite Field Service Management.
  • Coordinated roadmap and release planning across engineering, design and go-to-market teams in multiple regions, balancing enterprise customer commitments against platform strategy.
  • Navigated the integration of a startup product into Oracle's processes — compliance, localisation and release governance — without stalling feature and maintenance delivery.

Next Technik

Senior Product Manager

Aug 2021 – Dec 2023 · Melbourne, VIC

  • Led Product for Next Service, a field service management application built natively on NetSuite, through its growth phase and into acquisition by Oracle.
  • Owned the roadmap end-to-end: customer discovery, prioritisation, specification and release coordination across engineering, support and sales.
  • Worked directly with enterprise field service customers to translate operational pain points like scheduling, mobile workflows and asset management into shipped products.

Neto eCommerce

Product Manager

Jun 2015 – Aug 2021 · Brisbane, QLD

  • Drove improvements across Neto's core eCommerce solution (storefronts, orders, shipping) serving thousands of Australian retailers.
  • Synthesised feature requests, support trends and market analysis into a prioritised roadmap, working day-to-day with engineering to ship iteratively.
  • Awarded Employee of the Year (2018).

Skills

Product

Product StrategyDiscovery & Customer ResearchRoadmapping & PrioritisationB2B SaaSeCommerce & ERP (NetSuite)Stakeholder ManagementGo-To-Market

Technical

SwiftSwiftUI & UIKitiOS & macOS DevelopmentARKitSceneKitHealthKitNext.jsAI/LLM Product Design & Agentic WorkflowsAnalytics & A/B Testing
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